In this episode, Toree interviews Ruthann about her journey from starting as a side hustle to becoming a full-time branding and website specialist, focusing on working with female entrepreneurs, coaches, and service-based business owners. Ruthann shares her transition from being employed to embracing entrepreneurship after becoming a mother, and how that significantly influenced her business model and services. The conversation delves deep into the importance of establishing a personal brand and the strategic process of rebranding for businesses to attract their ideal clients. Ruthann highlights the emotional connection between business owners and their brands, the psychological barriers like imposter syndrome, and practical advice for women looking to professionalize their online presence. Additionally, they discuss the evolving role of websites in a social media-driven world, the impact of AI on personal branding, and the importance of staying true to oneself amidst market trends.

FAVOURITE TAKEAWAYS FROM THE EPISODE:

• Branding Essentials: Building a strong brand is crucial for attracting ideal clients.
• Mindset: Overcome imposter syndrome and embrace a growth mindset.
• Rebranding: Plan carefully, and stay authentic amid changes.
• Embracing Technology: Use AI authentically in branding.
• Work-Life Balance: Juggle entrepreneurship with family, define personal success.

Quotes:

1. “It’s been a joy having my business, figuring it out as I go, having my family there and just really my business kind of moves with the seasons of my life. And I love that I have that control and freedom.” – RuthAnn Rafiq, on how her business and family life evolve together.

2. “The key to making big pivots or shifts in your business is to create a really strong personal brand. And once you have a really strong personal brand and people are connected to you, they love you, they want to hear from you. I feel like they’ll follow you anywhere, no matter what direction you go into.” – RuthAnn Rafiq, emphasizing the importance of a strong personal brand for business pivots.

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Connect with RuthAnn:

• Visit her website here
• Follow RuthAnn on Instagram @r_artspace
• Tune in to her Podcast Rebrand with RuthAnn

Resources:

• Join the FRIENDS CLUB to get exclusive access to bonus episodes, freebies, tools, tips, and resources to empower you to scale in your business and home life
• Check out FIVERR
• Get started with HELLO AUDIO today!

Transcripts:

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About the Host:

Meet Toree McQueen, a realtor, entrepreneur, serial just do-er, podcaster, mother to 5, and a bold dreamer always on a mission. Tune in weekly to hear about how to run a business and a home life, how to scale and grow, and parents who are leading the way in entrepreneurship!